Analysis of performance management of Marks and Spencer with interview Essay

Analysis of performance management of Marks and Spencer with interview questions - Essay Example From this research it is clear that the multi-channel sale is one of the reasons why the company is successful in the U.K. The customers are also more fashion conscious and are less sensitive to prices. They would be ready to go for the trendiest clothes even if it is overly priced. The existences of competition in the market with other brands that are equally high priced have helped the brand to survive in the U.K. market with the high end products. There is abundance of shoppers in Britain who make their purchases from the high end stores. The people of the British Market are more conscious about their health. Therefore they would go for the luxury food products. The sales of these products reach the peak during Christmas. The company also has a strong brand presence in UK. Most of the shoppers go to the stores and are ready to pay high because of the label under which they are buying. Company’s approach towards dealing with the customers and understanding the pulse of the m arket was the reason for company’s sudden growth. When the strategy that our team took became successful in the homeland of the brand the senior management of Marks & Spencer took a decision to engage our entire team in China to understand the market situation and to help increase the sales figures in the country. Hence sending this team for handling the China market was again a strategic move by the senior management of M&S to increase the market share in China. ... The customers are also more fashion conscious and are less sensitive to prices. They would be ready to go for the trendiest clothes even if it is overly priced (Kurtz, 2010, p. 147). The existences of competition in the market with other brands that are equally high priced have helped the brand to survive in the U.K. market with the high end products. There is abundance of shoppers in Britain who make their purchases from the high end stores. The people of the British Market are more conscious about their health. Therefore they would go for the luxury food products. The sales of these products reach the peak during Christmas. The company also has a strong brand presence in UK. Most of the shoppers go to the stores and are ready to pay high because of the label under which they are buying. Company’s approach towards dealing with the customers and understanding the pulse of the market was the reason for company’s sudden growth. When the strategy that our team took became successful in the homeland of the brand the senior management of Marks & Spencer took a decision to engage our entire team in China to understand the market situation and to help increase the sales figures in the country. Hence sending this team for handling the China market was again a strategic move by the senior management of M&S to increase the market share in China. Our team had been entrusted with the duty of analyzing the market properly and to find out how the sales can be increased. The target market had to be identified and the pricing strategies had to be developed to make an impact on the bottom line. The brand commenced its operations in China in 2008. We opened up 14 stores in different parts of China. The shop